Marketing Glossary


Marketing Concepts Used by Businesses Everywhere

Marketing is a broad term that can be applied to many activities. Marketing is a subset of advertising, including strategic branding, integrated promotion, mass marketing, mass communications, and integrated distribution.

Marketing is used to reach out to and solicit the buying public. The buying public includes potential buyers, suppliers, employees, creditors, and other people. Marketing has evolved as the most effective way to acquire new customers and retain existing customers.

Marketing is an integral part of the business cycle. Marketing is the art of obtaining the correct products or services in the market at the best possible price or the most effective way and with the right people to deliver the product, service, or idea to the intended target market at the best possible price or the most effective way. The marketing plan is the vehicle through which the message is conveyed to the buying public in the best possible language and the most efficient or cost-effective manner. The messages communicated via marketing plans include product information, technical data, competitive analysis, timing and venue, demand, promotions, price, and structure. A marketing plan is essentially a document that describes and explains the marketing methods that the company will use to obtain the intended results.

A marketing plan is a document that describes and explains the methods that the company will use to obtain the intended result. A marketing plan is most often prepared by a marketing manager or a senior marketing executive. The document is reviewed by other staff members and is also subject to change. In some cases, the marketing plan is revised or updated by the CEO. The meaning of terms within this glossary is not the document’s intent but merely a description of the elements found within it.

“Marketing” is defined as a word used to represent an act of producing or presenting something desirable to the public. Therefore, marketing refers to the creation of new goods and the presentation of existing interests in a favorable light to customers. Marketing strategy is the relationship between the product and marketing concept. 

There are four basic marketing concepts:

Sales, pricing, and promotion are three aspects of marketing strategies. A company’s sales strategy is its attempt to profit by persuading a customer to purchase a product or service. However, a successful sale depends on two important factors: the customer value provided to the customer and the price paid for the product or service. To meet their sales targets, companies must create a product or service worth the amount they are asking; and they must promote their products and services to increase customer value.

“Satisfaction or satisfaction” is the second basic marketing concept. It refers to the level of customer satisfaction attained by the product or service offered to customers. Satisfaction can be measured by various factors, including the buyer’s satisfaction after purchase, the number of complaints made to manufacturers and dealers, the number of repeat sales, the average cost of a product or service, and customer satisfaction surveys conducted both by marketing organizations and customers. While marketing organizations often focus on these four factors to formulate marketing strategies, there is a growing importance of the fifth factor: marketing activities to improve customer satisfaction.

The third marketing concept, market research, is an important component of the overall strategy.

Market research is designed to determine what consumers in a particular market want and need and what they are likely to purchase in the future. It helps companies establish and maintain competitive advantages by identifying new opportunities. While market research may take long periods and may involve many different strategies, it is an essential component of every long-term marketing plan.

The fourth marketing concept, “marketing position,” refers to how a company positions itself to best serve its customers. This concept is closely related to the relationship marketing concept, and both concepts have an important place in any comprehensive marketing plan. In a nutshell, relationship marketing involves creating a positive working relationship with customers while positioning a company to meet their unique needs

The five marketing concepts listed above provide a foundation for creating successful marketing plans. By following this formula, businesses can build marketing programs that increase their profitability and create a positive market image.

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