Backlink Basics – What Are Backlinks?

With search engine results, the importance of links cannot be overemphasized. Search engines value links and rank them by their quality. Quality over quantity is what search engines are looking for. Link building, in a nutshell, is the process of receiving other sites to link to your site through a link. All online marketers and online business owners must be interested in building links to increase their website’s authority and drive more referral traffic.

There are many ways to build links to your site. Some of these are free, while others require you to pay a fee. Regardless of the method you choose, all of them have one goal: provide your website with as many quality backlinks as possible. In other words, search engine rankings are not the end-all and be-all of link building. It would be best if you also thought about how you can build links organically to not get blacklisted by search engines and other websites.

What Are They?

Backlinks are links that are directed towards your website from another website or blog. These links are considered quality when they come from a website or blog with a page rank of 4 or higher. Backlinks can come from internal pages, third party websites, or even blogs with an established reputation. A backlink from an external website counts just as much as a backlink from an internal page or blog, depending on the quality of the link.

How Do They Help You?

Backlinks allow your website to be found by more people. This leads to increased page views, which leads to an increase in your search engine rankings.

When you link to high-quality websites, you increase your chances of being listed in the first page of search results. Because search engines view links as votes, you need to have many high-quality backlinks to be listed at the top of search results.

So How Do You Get Them?

You can either exchange links or purchase them to build your link-building campaign. One of the best ways to get lots of links is to buy links from other webmasters. When you buy links, you are purchasing one side of the link-building relationship instead of building both sides.

Do They Work?

Purchasing links can help you improve your search engine rankings in several ways. Links from high-quality websites give you the chance to build relationships with other blogs and websites that may be potential competitors in the future. Buying links also allows you to create something that no one has ever done before – a unique, high-quality backlink that benefits your website.

Does It Work?

Many bloggers use guest blogging to build backlinks in their niche. Guest blogging is simply taking the words of someone else that is already popular in a certain niche and using them in your blog. The most popular forms of guest blogging are articles and blog posts. But some websites allow you to add a small paragraph with a link in their resource box for free, which can also be used to build links in your niche.


These are just some of the reasons why back links are so important to search engines. If you want to get quality backlinks, be sure to spend much time building quality links. You can use directories, search engines, your blogs and even social networking websites to gain backlinks. However, the best way to gain backlinks to improve your rankings and get a better search engine ranking is to buy your links from other web admins. Buying links is also one of the best ways to generate high quality backlinks that will benefit your website.

Digital Marketing Glossary