Page Speed Website Best Practices
Page speed is critical both to the user interface and to search engines. Improved page load times offer many advantages both to humans and to search engines. According to a recent Google Blog, page speed has been the single most significant factor in user satisfaction. Thus, you can see that increasing page speed offers many advantages to users and search engines. If taking a survey on web page speed, you will note that speed/loading time tops other factors often considered by users in determining website performance.
Along with search engines’ increasing demand for fast web pages, SEO as a whole has changed a lot to support this change. There are more tools available for SEO experts to measure page speed. However, not all of these tools are equally effective in helping you achieve your desired ranking factor. To quote an expert, “It’s like you and the computer. If you have the right tools but poor management, the result will be poor.”
What is page speed, and how does it affect SEO rankings?
Page speed matters a great deal in SEO rankings. It may not be the number one factor, but its importance is still worthy of mentioning. Page speed has become part and parcel of SEO. It is incorporated in almost every process of web page generation.
If we look at how it affects bots, we will realize that bots do not care much about page speed. Page Speed is more about the human user and generating content that they can get to quickly. So, for the best rankings possible, loading slowly isn’t the key but inversely, if it takes a little longer to load better, more enticing content, then rewards could potentially await from Google.
Faster page loads results more clicks/visits/referrals.
Page Speed does indeed affect rankings.
However, there is a need to address this problem in an intelligent manner. There are two things that affect site speed and SEO rankings. These factors are user-friendliness and site speed. If a site is user-friendly, then there will be more bounce rate.
Bounce rate is basically a ratio of visitors to load. This gives a clear picture of how well your website is doing in terms of attracting visitors. A high bounce rate will definitely affect SEO rankings. Site speed also affects SEO rankings.
Therefore, when your website is slow to load or if it takes too long to load, this will definitely affect your SEO rankings.
Now you should know how does page performance optimization impacts search engine ranking. Page performance optimization actually works towards increasing your page ranking and improving your page’s loading speed.
In other words, SEO improves your website’s performance and page ranking. It is also known as on-site optimization. Therefore, SEO is critical if you want to get the most benefit from your website.
With these two things explained above, you are now ready to understand how page speed and SEO impact each other. You know that you need to improve your site’s speed if you want to achieve top rankings in search engines. You also understand that optimizing your pages for SEO purposes also affects your SEO rankings. Therefore, both speed and SEO go hand in hand if you want to achieve top rankings for your site. Hopefully, this article has given you a better understanding of how does SEO and page speed impact each other.
To increase your website’s speed, there are several ways to do it.
First, you can improve your site’s loading time. This can be achieved by using external software that will reduce overall site loading time, such as external plug-ins, external scripts, and other methods. Second, you can increase your site’s loading time by not overloading it with content.
As we mentioned earlier, SEO plays a huge role when it comes to search engine bots determining a page’s score. For instance, if your page loads fast and efficiently, the bots will view it as a user-friendly page and give you a high score.
Thus, you should take great care when designing your site so that you will not have any problems with loading times.
Moreover, you should also take care when working on your website. One way to make your page become visible again is to skip downloading image and video files. By doing this, you will be able to avoid chaining critical requests recommendation in your code, thus, making your page load faster.