9 Ways To Engage Your Customers With Social Media Marketing
In a world brimming with options, it is crucial to be visible. After all, how will a potential customer decide whether your business is worth giving a chance?
Since more and more people have access to the internet, the buying behavior of customers has evolved. The tech-savvy generations of today want to make sure they are making an informed decision. Consumer engagement can help.
Businesses need to understand that customers want to interact with them before making a purchase. The drive to make an informed decision has encouraged the consumer phenomenon of ‘research online and purchase offline.’ Individuals prefer searching the Internet for information about a product or business before making a purchase decision.
The interactive nature of social media allows businesses to connect with potential customers in a way that was impossible in the past. There are more than 2.77 billion social network users in the world today. Businesses that engage with their potential customers on social media might be considered and preferred when the right time comes.
Since the influence of social media on our lives is phenomenal, evading social media marketing is a crime. Why would you ignore such a significant source of revenue? Traditionally, engaging customers online was essential for ecommerce businesses only. However, this trend is changing as brick and mortar businesses are also working on their social media marketing plans.
Here are some tips you can use to increase your engagement on social media.
1. Get To Know Your Audience Better
First and foremost, businesses must get a deeper understanding of who their target audience is and what they want. Find out where the online audience is.
Imagine investing energy and resources on a social network where no potential customers exist. That is why you need to know precisely where your audience will be found.
Let’s face it, engaging with users on a platform where the target audience is missing is downright foolish.
Don’t skip this step and dedicate some time to consumer profiling. After all, developing a better understanding of the consumer helps you communicate with them better.
2. Stick To A Publishing Schedule
Businesses need to set reasonable expectations for their potential customers. Consistency in publishing content on social media platforms helps companies to build a connection with the online community. One of the best things a business can do is commit to a publishing schedule.
According to SeTalks, startups need to be sustainable to be successful. This is especially true for startups who want to use social media to their benefit. Every company cannot commit a high budget for their social media marketing campaigns. But a business that is sustainable and posts consistently on social media will stay alive.
3. Build A Community Or Forum
Creating an online community from scratch is time-consuming but rewarding. An online community helps like-minded users connect and network with each other. Businesses can use these avenues to better understand their consumers and create brand loyalty.
Regardless of whether you choose Facebook or Slack to run the community, you need to maintain engagement. It takes a lot of effort to run a community successfully. Whether it be welcoming new members to starting discussion threads or being responsive on posts, nothing can be ignored. You may need to hire an online community manager to help the community flourish.
Over time a loyal online tribe emerges. The online community can be used to encourage this online tribe to engage, share, and like the content curated for them.
4. Respond To Comments In A Timely Fashion
Businesses that give their online audience proper attention end up attracting more attention. Responding to consumers when they comment or mention the official twitter account should be second nature to businesses. Communication is a two-way street, and anyone who forgets this will face losses.
When a business gives their audience, the respect that the audience deserves, the brand image of the company strengthens. Constant engagement and attention to the community builds word of mouth advocacy for the business.
The Starbucks Twitter page is adored by countless people because of its swift and quirky replies. The brand appears classy and confident. This account knows how to engage the audience.
5. Don’t Forget Ephemeral Content
Ephemeral content continues to dominate the social media landscape. Whether it be Instagram Stories, Snapchat Stories, Facebook Stories, or Whatsapp Statuses, use them to your benefit. Businesses should integrate stories into their social media marketing strategies to develop a stronger connection with their target audience.
Who doesn’t love a good old story that will fade away after an interval? People love short-lived content that they can view on online stories.
6. Encourage Customers To Engage With Your Brand
Happy customers give life and vigor to businesses. Businesses should strive to create an emotional connection between their customers and the brand. Positive experiences can be used to foster this connection.
Online contests and campaigns that are well thought out can drive a lot of consumer engagement. Disney’s campaign featuring #ShareYourEar photos was viral for all the right reasons. For every image posted with the hashtag, a $5 donation was made in favor of Make-A-Wish. The engagement led to a donation of $3 million for Make-A-Wish and an endless stream of positive WOM for Disney.
The best thing about satisfied customers is the fact that they are a source of positive word-of-mouth and encouragement. Remember that incentives drive behavior and your customers are no different.
7. Use Visuals Smartly
Whatever content you post should be a treat to the eyes. Images and graphics give the readers time to take a break. Nobody wants to go through endless blocks of text that strain the mind and the eyes on the internet. The Leather Skin Shop does a great job this when it describes and shows great leather jacket styles that rule the fashion clan.
Keep the ever-contracting attention span of consumers in your mind when you craft any content.
8. Make Sure Your Content Is Mobile-Friendly
Don’t ignore mobile-friendly social media content. It is no surprise that the demand for mobile-friendly social media content is increasing. People are using an increasingly high amount of time on their mobile devices. US adults were found to spend more time on their mobile than any other source of media.
Allow people to share content across different platforms easily. Let users tweet specific blocks of your blog article or suggest them to share the article with friends on WhatsApp. Make sure the content is optimized for mobile.
9. Generate Original Content That Is Worth Reading
Last but not least, always craft original content. When content is cliché, it is unworthy of attention. Only the buzzworthy website content will connect with the audience and engage consumers.
Social media marketing is a powerful tool for businesses today. A company that ignores customers will never be able to generate higher revenues or build a strong brand.
Identify the social media networks you need to focus on and leverage those platforms to your advantage. Post content consistently and encourage the audience to connect with your brand. Over time, customer engagement will build brand advocates for your business.