Posts by michelethompson

Branding A Path To Search Engine Rankings

Branding A Path To Search Engine Rankings

Most small and medium business owners have very little if any experience with branding, nor do they know how the search engine algorithm works. In fact, why even talk about branding and algorithms in the same sentence? The answer is simple, over the past decade, both processes have become closer than many think. Branding Creates A Path to Better Search Engine Rankings In many ways, branding revolves around identifying “quality marks” that users see as important
How To Convert Customer Data Into Profits

How To Convert Customer Data Into Profits

Your company or brand should be managed in such a way that the customer value is at the forefront and managed professionally to create value for the shareholders. That is how you begin converting customer data into profits. Converting Customer Data Into Shareholder Value Ever wonder what big companies do with your information? Ever wonder why when they know where we travel and when, on which airlines, in which class of service their customer service is