What to Look for in Water Restoration Marketing
How can a company go about water restoration marketing? The answer is quite simple: through SEO-friendly website design. When looking to attract customers, many businesses forget to give the search engines a reason to rank them so highly in their lists. They focus instead on attracting customers through marketing strategies that will translate into higher sales and more repeat business in the end.
But water restoration marketing doesn’t work the same way as, say, cosmetic surgery marketing. In this case, a plastic surgeon might be able to garner some confidence and trust simply from looking better than his competitors. It’s easy to think of cosmetic surgeons when you think of water restoration marketing. You might even have some in your own family.
But a website designed for a business in the water industry won’t necessarily look any better than a website designed for a cosmetic surgeon – at least, not right off the bat. This is because it requires much more than just a good-looking design. There are a few other things to consider as well.
For example, it might be smart to choose an industry-related keyword instead of a cosmetic word. While it may be true that “cosmetic surgery” tends to pull in more traffic, a water restoration marketing site might be able to draw attention to the fact that you’re a professional, which could lead to repeat business down the line. Another good thing to consider is the use of lingo within the copy. If your business is actually in the water industry rather than cosmetic surgery (which are obviously the latter), you’ll find that there are plenty of opportunities within your copy to make sure that you actually get the most out of your customers’ search-engine searches.
That means not just making sure that your website’s text flows smoothly, but that you also take the time to carefully craft SEO-friendly copy. The copy should be SEO-friendly, but it should also be engaging. It needs to have a friendly tone, and it also needs to be brief, succinct, and concise – ideally, it should be just short enough to read, but still informative and full of information. You can easily do this yourself by testing on your own customers or clients, but it helps to have a professional copy writer do this for you as well, as this will ensure that your water restoration marketing campaigns are as friendly as possible. Also, you can test your SEO campaign against similar water restoration marketing campaigns to see which one converts the best.
So what else is there to consider in water restoration marketing? For one thing, your campaign needs to be targeted towards your specific audience. While general water damage SEO can be effective, it can also be very broad and generalized, and therefore might not get the results that you’re looking for. Your target market is going to be very specific, and will likely be comprised of existing customers, potential customers, government officials, and more – so make sure that your water restoration marketing strategy is aimed specifically at these groups.
Your water restoration marketing should also include the ability for a website to be updated easily. With the right content, a website can provide detailed information about a disaster and about the steps that need to be taken in order to clean up, and keep clean, whatever may be the issue. Having the ability to update quickly and easily allows for updates to reach those most in need, as well as providing more time for customers and clients to deal with the emergency without having to worry about a slow response from the establishment.
Finally, water restoration marketing needs to be consistent and focused. You cannot afford to stop putting it out there, no matter how important you think an advertisement might be. Many people tend to put water damage ads out during quiet times, when there is less traffic and nobody is paying attention to their phones. However, if you keep your marketing materials active and well-promoted, then you are likely to receive more phone calls – both incoming and outgoing. This is one way to ensure that every person who uses your service will return because they too want to feel as though they have done something to help.