Metaphysical Shop And Healing Crystal Business Marketing
Metaphysical shops and the healing crystals industry has grown tremendously over recent years. In 2017, google searches for “healing crystals” saw a rise of over 40% in the previous four years. With this growth comes much opportunity for metaphysical supply stores and energy healing centers. Just how can you grow from this emerging trend?
Top 6 Metaphysical Marketing Strategies
We’ve put together the top six marketing strategies metaphysical shops can do to increase their brand structure, brand awareness, and sales online.
1. Social Media Marketing
Social media is undoubtedly a growing digital marketing venture, with some 3.48 billion social media users in 2019. As a visual platform, posting quality pictures of your products online and building a loyal following brands are able to influence buyer behavior now more than ever before. Yet, there are hundreds of social media websites out there, but which sites should your metaphysical shop focus on?
Top social media networks for metaphysical shops
- Pinterest: The majority of healing crystal and metaphysical buyers are on Pinterest. It’s a proven fact that Pinterest users spend $500 more over six months. This makes it the ideal platform for reaching buyers and growing your metaphysical supply shop.
- Facebook: These days, just about everyone is on Facebook, and as the leading social media platform it’s important for every business to at least have an active account. Whether it’s posting a few how-to/helpful videos each month or advertising on Facebook, it’s a must-have for metaphysical shop marketing.
- Tumblr: Tumblr has had it’s ups and downs over the years, but one thing has remained consistent – it’s a go-to for SEO purposes. SEO or search engine optimization is the natural process of increasing your website visibility in search engines like Google. You can practice redirecting traffic to your website, blog, or shop buy creating posts on Tumblr.
Social media marketing is crucial for digital businesses, which is why you should trust one of the top social media marketing agencies with growing your metaphysical shop online. Contact Marqui Management today at 888-384-9424 for more information.
2. Paid Advertising
Paid advertising, especially when dealing with metaphysical shops ranges from social media ads to search engine advertising or (PPC) pay per click. This form of advertising costs money each time someone clicks on your ad and is more effective than (CPM) or cost per impression – where you pay based on the number of people who see your ads.
With detailed web analytics, technology uses tracking pixels which allow campaigns the ability to retarget people who clicked on your ad but didn’t make a purchase. Have you clicked on an ad then noticed more and more of the same ad across platforms like Facebook, Instagram, YouTube, and Google?
These targeting and retargeting strategies make paid advertising and absolute must for metaphysical shop marketing and getting more buyers to your healing crystal products.
3. Graphic Design
There are two things most people buy from and they are people and brands. People love a good story which is why they are keen on buying from other people they can relate to, or feel are genuine, or brands with a story they can trust. The most successful metaphysical shops have both!
In addition to having a powerful story, what sets these businesses apart are their designs. Having quality images are what sells, but so does having a powerful logo. Graphic design encompasses everything from well-photographed and edited images of your product, a beautifully designed logo, and a website catered to user experience (UX).
Just lookup “best metaphysical shops” and notice how well established their website, graphics, logos, and online presence is.
4. Influencer Marketing
Remember, people love buying from people they can relate to and trust, and most of these people are influencers. Becoming an influencer is not an overnight process. If you don’t have the time nor patience to build this platform, influencer marketing is your next best bet.
What is influencer marketing?
It’s where you partner with celebrities or socially dominant people to post and highlight your brand or products online. Most influencer marketing happens in the form of social media post where an influencer will mention and tag you or your products. You can use this as validity for your metaphysical shop and healing crystal products, not to mention the amount of organic traction and attention it brings to your business.
Buyers trust influencer marketing more than they trust online advertising.
5. (Google) Local Business Marketing
Google is the go-to for information these days, with more than 70,000 searches per second on any given day (2019) it’s necessary for every metaphysical shop to have a presence on Google. Google’s business listings give priority to local businesses with more local signals, local citations and links from local places, which is why metaphysical shops with more reviews and online exposure get more traffic and business.
This is listed lower on the list simply because not all metaphysical shops and healing crystal businesses have a physical location, in fact, some are solely online – which brings us to our next topic.
Ecommerce marketing for metaphysical shops.
6. Ecommerce Marketing
E-Commerce is another one of those trends that is taking off! Expected to keep doubling over the next four years, metaphysical shops and healing crystal businesses that leverage ecommerce can expect to see similar returns.
Ecommerce marketing doesn’t require an expensive website. You don’t even need to be paying money for Shopify or other expensive platforms to generate money online. Selling on platform that already have traffic and high-rankings will take your metaphysical shop and healing crystals business to the next level.
What are the top ecommerce platforms?
Amazon Handmade: There are quite a few platforms out there that let you list and sell your products and services online but Amazon is undoubtedly one of the top ecom platforms. Amazon accounts for more than half of the world’s online sales and shows no signs of slowing down. Having your products listed on Amazon will let you leverage their SEO and user base.
Etsy: This is another powerhouse, but with less limitations, Etsy lets you sell tangible products, digital downloads, and there are even some people selling services on Etsy as well. Metaphysical shops and healing crystals are a hot commodity on Etsy right now, so as long as you practice good SEO, make your shop stand out from the rest you are sure to see an increase in online business.
Metaphysical Shop Marketing & Healing Crystals Advertising Agency
Whether you’re looking for more spiritual healing clients, wanting to sell more crystal jewelry, and chakra bracelets, or want a website that separates your metaphysical shop from the rest, we can help.
With more than 20+ years of combined digital marketing experience, our team at Marqui Management has everything your metaphysical shop and healing crystals business needs to reach the next level. We take care of everything from search engine optimization, social media marketing, reputation marketing, branding, web design, graphic design, email marketing, and much more.
Give us a call at 888-384-9424 or visit one of our local offices today.
Metaphysical Shop Marketing | Marketing Your Metaphysical Crystal Healing Business Online
700 Central Expy S #400 Allen TX 75013