How SEO Works, Step By Step
In case you’ve missed it, SEO is short for Search Engine Optimization, and there is nothing really mystical about it. You might have heard a lot about SEO and but now you’re asking how it works. Essentially, SEO is is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google’s index.
There’s no trademarked or proprietary process involved in ranking your website higher in search engines are gaining quality leads and traffic. It’s all about uniqueness, relevancy, and authority. SEO is geared towards building those three things, which involve this simple four step process.
SEO Step 1 – Keyword Mining
Defining the keywords relevant to your business and offering can be as tricky as representing your brand. Our team of experts performs an extensive keyword analysis which you can then use to target your customers.
SEO Step 2 – On-Page Optimization
Engaging content is the key to customer acquisition and retention. Analyzing your content and optimizing it for your core products and services is key to the SEO process. We’ll also create new pages or amend existing ones to improve your site structure and optimize it for search engine exposure.
SEO Step 3 – Directory Submissions
Submitting your website to directories is time-consuming and often confusing. We make sure your website is listed in the most important and relevant sites on the web. Old methods were focused more on quantity of directories, but today’s algorithm has penalized millions of sites exercising those SEO strategies.
For local SEO, you want your website listed on all the local directories and more importantly, you want to be listed with the most relevant and authoritative directories. This process can be tedious since there could be hundreds, if not thousands in your city. Along with the directory submission, you want unique bios and details about your company with relevant keywords, you do not want to simply copy and paste because this counts as duplicate content which results in lower visibilty of those pages ranking in the search engines.
SEO Step 4 – Link Building
Building your link popularity is a process. Marqui Management focuses on the quality, not quantity, of links to your website, thereby delivering relevant traffic and maximizing ROI.
While the quantity of inbound links is part of Google’s ranking algorithm, the search engines would rather see links from both relevant and authoritatives sites. A link from a well trusted website that’s relevant can be worth hundreds of thousands, if not millions of backlinks from irrelvant websites that rank poorly.
SEO Step 5 – Reporting
Monitor your search engine optimization campaign daily with our easy-to-use online reporting system. We can track results in real-time, making slight changes over time and adjust to what is working to help rank your website higher. Upon completion of on-page optimization our efforts are more focused towards optimizing off-page SEO.
Optimizing your website for SEO is going to be even more important in 2021.
Marqui Management ‘s Search Engine Optimization services are specialized in performing SEO services for small and mid-sized businesses. We can help you meet your business goals. Give us a call today at 888-384-9424.
SEO is not the same anymore, in fact just two days ago Moz released yet another new algorithm which will completely change the way the entire SEO industry operates.
Local SEO Services
We’re not only experts in market research and keyword research and staying on top of trends but we’re a tech-innovative firm that focuses on utilizing every resource to our advantage including things like artificial intelligence and machine learning algorithms.
The Marqui Management SEO process:
- We compile a keyword analysis to ensure that your site benefits from targeted traffic.
- We review your competitors to ensure that we understand your market
- We guarantee your site is thoroughly optimized for your keywords.
- We do link building and directory submissions, targeting sites that will be most beneficial to you.
- We monitor traffic and run ranking reports
How excellent is our SEO service?
Here at Marqui Management, we pride ourselves on our excellent one-to-one customer service.
- We’ve all worked client side, which means we know your pain and won’t leave you feeling like a small fish in a big pond.
- We specialize in meeting your needs regardless of company size.
- We object to unethical black-hat SEO techniques that spam the web and often result in permanent bans from search engines.
But really, we prefer to let the results do the talking.
For more information about our local SEO services or products call and speak with one of our Search Engine Marketing Consultants at (888) 384-9424 or visit our local office.
700 Central Expy S #400 Allen TX 75013