Facebook Advertising Strategy
Facebook was launched in 2004 by Mark Zuckerberg. Since it’s inception, Facebook has become the largest social networking site in the world.
As of September 2018, more than 2.2 billion people are using Facebook.
The massive global audience Facebook holds makes it a key advertising and marketing platform for both global and local businesses. The ever-changing Facebook algorithm makes it challenging to connect and reach new audiences organically.
Just What is Facebook Advertising?
Today, just posting relevant content is no longer enough to grow your fan base and reach more potential customers. This is where both Facebook advertising and Facebook marketing come in.
The introduction of geo-targeting, and shortly after, micro-targeting allow businesses to reach exact target audiences through demographic characteristics such as location, interests, and even behaviors.
Your brand/business can have its message displayed in front of the people who are most likely to want your products or services.
When it comes to setting your marketing and advertising budget, these core features that Facebook offers makes for the best conversion rates and the best return on your investment.
How to Target Audience on Facebook Ads
As a premier marketing, consulting and advertising agency we are able to facilitate ad campaigns based on any of the nine types of Facebook ads and eleven types of marketing objectives.
As a prominent form of social media marketing, with Facebook advertising, you only pay to reach potential customers with the most valuable.
As you continue your search for the best Facebook advertising agency, we’ll walk you through everything you need to know about Facebook ads. We’ll help you plan your first ad and even develop advanced Facebook ad campaign strategies.
The 9 Types of Facebook Ads
Currently, there are nine different types of Facebook ads, and it’s important to understand the different targeting options and how they can affect your advertising campaign to get the best results.
1. Facebook Photo Ads
Photo ads are a great way to get started with Facebook advertising. Within a few clicks, a photo advertisement can be up and boosting one of your existing posts with a photo from your Facebook Page.
2. Facebook Video Ads
Video ads are a great way to showcase your business, team or product in action. Video ads can also be motivational.
3. Facebook Carousel Ads
Carousel ads use up to 10 photos or videos and are a great way to showcase your products or services. The carousel format can highlight different benefits of one product, multiple products or you can even combine all the photos together to create one large panorama style image.
4. Facebook Slideshow Ads
Slideshow ads offer your brand an easy way to create short video ads from a collection of photos or video clips. Facebook’s slideshow ads have an eye-catching motion just like videos but use less bandwidth which means the load faster, even for people on slow internet connections.
Another great feature is that you can add text and music to slideshow ads. If you don’t have your own photos, you can choose from Facebook’s collection of stock photos.
5. Facebook Collection Ads
Collection ads are only syndicated for mobile devices but are an excellent way to showcase one of more products that customers easily click to buy. You can pair collection ads with Facebook’s Instant Experiences to allow people to buy your products without even leaving Facebook.
Increase your returns by making online shopping more accessible for people on-the-go or people without the best internet connection but setting up collection ads.
6. Facebook Instant Experience Ads
Instant Experience ads, once known as “Canvas Ads,” are a full-screen format that load roughly fifteen times faster than a mobile website – outside of Facebook.
If you have the Facebook Ad Pixel installed on your website (and you should), it’s automatically added to your Instant Experience ads to allow full tracking.
7. Facebook Lead Ads
Lead ads are also only available for mobile devices. They are specifically designed to make it easier for people to provide their contact information without typing a lot of characters.
Facebook’s lead ads are also great for collecting newsletter subscriptions, signing someone up for a trial of your product, or allowing people to ask for more information from you (consultations).
We helped a business use lead ads to promote samples of their product and generated over 9,000 new leads.
8. Facebook Dynamic Ads
Dynamic ads are a way to promote targeted products to customers who are most likely to be interested in them. For example, if someone has visited a product page or placed one of your products in their shopping carts on your website, but abandoned the purchase, Facebook’s dynamic ads for that particular product will appear in their Facebook feed.
In essence, dynamic ads remind potential customers to complete their purchase and can be a compelling and effective Facebook marketing strategy.
9. Facebook Messenger Ads
Facebook Messenger is a Facebook, Inc. messaging app that derived from the original “Facebook Chat” application in 2008. In 2010, it was revamped and subsequently released as a standalone iOS and Android apps in August 2011.
Creating Facebook Messenger ads
Its history has allowed for brands to increase user engagement with Messenger and chatbots. Besides, photo, video, carousel, and dynamic ads can each be set to appear in Facebook Messenger as well.
The added placement gives you access to 1.3 billion people who use Messenger on a monthly basis.
Facebook Messenger ads feature a bold call-to-action button which opens a Messenger conversation between the user and your Facebook Page so that people can have a one-on-one conversation with you, a salesperson or one of your customer service reps.
Facebook Advertising Consulting, Ad Campaign Creation and Management Services
Each of the nine types of Facebook ads offers different call-to-actions that promote user engagement. For any kind of marketing or advertising analytics there are many different statistics, yet the only thing that matters are conversions!
How many and what percentage of people become paying customers?
Our Facebook advertising and Facebook marketing services generate the highest engagement and conversion rates by honing what type of ad to show as well as defining what your brand’s campaign “Marketing Objective” should be.
11 Types of Facebook Advertising Marketing Objectives
Today, Facebook offers 11 different marketing objectives that are based on what you want your ads to accomplish and what users are doing. Here’s how they align with your business goals:
- App Installs: Get more people to install your mobile app
- Brand Awareness: Introduces your brand to more people and widens your audience
- Catalog Sales: If you have a product catalog we can connect your Facebook ads to show the products people are most likely to buy and want to buy.
- Conversions: Get more people to take take specifics actions on your website, such as subscribe to your email list or purchase products.
- Engagement: Reach a broader audience to increase the number of people liking specific posts, getting more people to claim a special offer or increasing the number of people to attend your event.
- Lead Generation: Get more/ new prospects into your sales funnel
- Messages: Encourage more people to contact your business using Facebook Messenger (especially useful if you have a successful chatbot installed).
- Reach: Get more exposure to your ads from people currently in your audience already.
- Store Visits: Get more nearby customers to your local brick-and-mortar store/business.
- Traffic: Drive more traffic to a specific page on your website, video or an app.
- Video Views: Get people to watch your videos and possibly subscribe to your video channel.
What’s the Difference Between Facebook Advertising and Facebook Marketing?
Forget about buying Facebook followers, likes, shares, friends, etc.
Advertising is a method of marketing that connects your brand to people you wouldn’t have otherwise been able to reach without traditional marketing methods.
- Facebook Advertising is simply a marketing technique and is a way of reaching potential customers through paid search.
- Facebook Marketing is the focus on increasing your audience, followers, and influence and telling them why they should buy from you or become your client over a competitor.
What makes our Facebook campaigns so successful is that we know how to incorporate both advertising and marketing to reach the desired outcome, whether it’s more followers, subscribers, website visitors, sales, engagement, etc.
Facebook Advertising Costs/ Pricing
Track and optimize Facebook advertising performance
At Marqui Management we’ll closely monitor how your campaigns are performing in your Facebook Ads Manager dashboard, and if for some reason a campaign wasn’t performing, we remove the campaign’s budget and put it into an ad that is.
If you’re just starting and your Facebook Ads Manager doesn’t have any data from previous campaigns. We’ll begin by running several ads with small audiences and budget until we find the right target-audience that generates the most conversions then duplicate the data of the winning ads under your primary campaign once we determine what works best.
Facebook Advertising & Facebook Marketing Agency Located in Allen, TX
- Address: 700 Central Expressway South Suite 400 Allen, TX 75013
- Phone: 888-384-9424
Aside from internationally, we also offer Facebook advertising services to surrounding DFW areas: Dallas, Fort-Worth, Plano, Frisco, McKinney, Keller, Grand Prairie, Garland, Arlington, and more.