Website SEO Carrollton TX & Optimizing Websites For Search Engines
Marqui Management is the fastest growing Carrollton web design company and SEO agency. We work with local businesses and entrepreneurs to help rank their websites higher in the major search engines like Google, Bing, and Yahoo.
Are you looking for ways to increase your online visibility and generate more qualified leads for your business? Contact us today for a free consultation (888) 384-9424.
What Is An SEO Friendly Website?
An SEO friendly website will have much more than a beautiful design. When it comes to website SEO, there are many indicators and patterns that must adhere to Google’s webmaster guidelines (or the guidelines of the search engines you want to rank for).
Google is the largest search engine, so we’ll use their guidelines as an example. Among the many website guidelines and policies, Google lists the following as their main ones:
- Webmaster Guidelines
- Quality Guidelines
- Content Guidelines
Ultimately, what it all sums up to is generating high-quality web content that users will enjoy. Let’s face it; Google’s greatest customers are the ones using the search engines. If people browsing through their platform don’t have a good experience, they will lose out of the roughly $68 billion in annual revenue from advertisers targeting Google searchers through pay-per-click-advertising (PPC).
Many newcomers to website SEO will research what it takes to get their website listed first for their target keywords, but will ultimately fail for at least one of two reasons:
- The strategies they are implementing are blackhat SEO techniques
- They don’t have the manpower or resources to provide enough high-quality website content
How Do I Write SEO For My Website?
When it comes to copywriting and generating high-quality website content, Marqui Management is the best solution. But if you’re looking to take a poke at it yourself, there are a few techniques you should keep in mind.
- Keyword Research
- Create Descriptive Page Titles
- Avoid Keyword Stuffing
- Incorporate Rich Snippets
Here are five tips for writing SEO-friendly webpages.
1. Keyword research for the best website SEO
What many newcomers to website SEO don’t realize is that the right keywords can make or break your SEO campaign. Spend time researching the exact keywords people are searching for in your local area. For instance, using a free keyword checker, we found that “Carrollton web design” averages approximately ten searches per month.
Avoid using keywords shorter than three words, four or more is ideal (but harder to find – especially if you’re trying to target local buyers and searchers).
2. Make sure all your web pages have the ideal content length
What is the perfect content length? If you Google this you’ll find many debates. Some sources say longer content ranks best while others swear by their ability to rank a webpage that merely has 300 words on it. If you want something long-term, remember Google’s policies.
If your topic can answer a searchers query in 500 words, then, by all means, go right ahead. If your 500-word blog post or squeeze page doesn’t keep the searcher attention long enough and they exit your website, then Google will lower your rankings and give priority to the website that provides the best overall user-experience.
3. Creating descriptive page titles for the perfect website SEO
There are many marketers who believe they only need to write content for people and not the search engines, but we believe as, with all things, there is a balance. The search engine algorithms are what dictate where you rank; the final factor will be when you start getting traffic. Google will then decide if your web pages are satisfying their searchers or not.
One way to get more traffic to your website even if you’re not ranked in the top five is to have the best page title. Make it something catchy that will grab the searchers attention but also make it match the other website SEO tips we’ve covered thus far.
4. Keyword stuffing is the ultimate no-no for website SEO
We’ve all seen it at one point or another. The web page that has a keyword in just about every paragraph is one that will face a Google penalty, sooner or later.
When it comes to website SEO, another ranking factor is the “keyword density” of your webpages.
- Too high and Google will list it as spam (and for a good reason).
- Not having enough keyword density, however, won’t give Google enough of an idea of what your web page is about.
For local rankings, the best approach is much different than targeting searchers in the US or worldwide. Look at your local competitors who rank in the top three for all your keywords then mirror what they are doing.
No, we didn’t say “copy” because duplicate content will not appear in the search engines, but simply use a free keyword density checker tool to get an idea of how many times they are listing keywords in their web pages – then maybe one-up them by making yours slightly higher.
5. Add rich snippets to enhance your website SEO for top rankings
Rich snippets are a relatively newer feature of search engines like Google, Yahoo, and Bing. These cool snippets are the byproduct of using schema on all your web pages. Schema may refer to the taxonomy used when adding structured data to a website.
There are many free rich snippet generator websites out there that can help if you’re not too familiar with how to code a website.
Website SEO Carrollton TX Search Engine Optimization Friendly Websites
Marqui Management has been one of the leading Allen web design companies for some time now. We’ve since then expanded our business to Carrollton, Plano, Frisco, McKinney, and just about all of the Dallas/Fort-Worth metroplex area.
If you’re looking to rank your website higher, give us a call and let one of our Profession Website SEO Consultants walk you through our simple, step-by-step process.
Call or visit our local offices:
- Marqui Management
- 700 Central Expy S #400 Allen TX 75013