Top Plano TX Social Media Marketing Agency
As one of the leading social media marketing agencies, Marqui Management helps create brands and develops powerful online voices and presences through digital marketing consulting and reputation marketing services. For local business owners in Plano wanting to take control of the conversation about their brand online, increase online engagement levels, and communicate in real-time with leads and existing customers, then social media marketing is for you.
Social media marketing is one of the fastest-growing and most popular digital marketing strategies. The market is becoming saturated with self-proclaimed social media gurus who offer many promises but are never able to deliver any results. To find the best social media marketing agency in Plano, or wherever your business is located, we’re breaking down some of the common questions and covering precisely what social media marketing entails.
What Is Social Media Marketing?
By now, you’re at least familiar with what marketing is. Marketing is a communication strategy the educates and explains to potential customers why they should buy products and services from your brand and not your competitors.
Essentially social media marketing is the same thing yet it focuses strictly on the channel of major social media sites like Facebook, Twitter, Instagram, LinkedIn, Pinterest, and many others.
Still, oftentimes business owners are faced with the discernible truth and understanding that marketing and advertising are two different things.
While advertising is a strategy of marketing, it generally has its own agenda. Advertising is more about telling people your brand exists and getting people in the door. When it comes to advertising think of newspaper ads and billboards, or for those millennials reading this, think of Facebook Ads, Twitter Ads, and even Google Ads.
With that, it’s important to recognize that social media marketing has two separate parts which are organic social and paid socail, or the social media marketing/social media management services and the social media advertising services.
Social Media Management In Plano TX
Social media management or (SMM) is the organic way of promoting your brand on major social media sites, or what we like to call social engines. Similar to search engine optimization or SEO, social media requires compelling content that you want to rank high and be seen by the greatest number of people.
With social media management services we are able to optimize your social media profiles and posts through Social Media Optimization (SMO), complete in-depth hashtag research to find where your target audience in interacting and engaging, and create high-quality content that is posted at the optimal times to earn peak levels of impressions and engagement.
Social Media Advertising In Plano TX
Just as the name says, social media advertising involves creating ad copy, multiple strategic campaigns, and plenty of research to get your ads across to the people who are most likely to perform your desired action: buy, download, visit, book, etc.
Social media advertising is becoming increasingly popular among sites like Facebook, Instagram, Snapchat, and Twitter.
- For B2B companies the best social platforms to advertise on are include LinkedIn, Twitter, and Facebook.
- For consumers of the millennial generation, the best sites are Instagram and Snapchat.
Each demographic, devices, consumer interest, or any metric you can target will have a dominant social media sites.
For instance, Pinterest is a predominantly female user base, so if you want your ads to drive the most females of particular interest, Pinterest Ads could be your best bet.
How Can It Grow Your Business?
Both social media marketing and social media advertising have drastic impacts on brand authority and consumer engagement levels with your company. Meaning both forms of digital marketing can increase conversions, sales, retention, and reduce cancellation rates within your company.
- If you’re looking for a quicker alternative, then social media advertising (paid social) will likely be the best solution for you.
- If you’re looking for the most cost-effective solution (and are not too concerned with time), then social media management (organic social) is likely the best route for your business.
Again, both organic and paid social have their advantages and disadvantages; however, for more exponential gains and increases in ROI, top brands are combing both ads and management together to streamline the results.
Best Social Media Marketing Prices In Plano TX
Marqui Management has decades of combined experience in digital marketing and more importantly Social Media Marketing in Plano, TX. Talk to local experts you can trust with a free and quick, no-obligation, consultation by dialing 888-384-9424.
Let our Plano Social Media Marketing Consultants help grow your business and generate more quality leads and traffic to your website.
If you’re located internationally, nationally or locally we also offer services for businesses of all industries and sizes. We work on projects such as Social Media Marketing in Allen TX, Dallas, Fort-Worth, Richardson, Frisco, Carrollton, The Colony, Lewisville, Castle Hills, McKinney, and do marketing consulting in many other North Texas cities.
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Whether you’re looking for experienced website designers, SEO services in Plano, mobile App development, management consulting, branding, search engine marketing, reputation marketing, reputation management, email marketing, or other digital marketing services, contact Marqui Management today.