Realtor Marketing Ideas to Increase Client Exposure

Realtor Marketing can be a lucrative profession. The best Realtor Marketing ideas start with great exposure. Advertise locally. Think about taking out ads in the local newspaper, renting a billboard, or having banners outside your home to promote your business. Create a website. Create a blog detailing all the great things about your property.

If you are working with a real estate agent with no local exposure, consider starting an account with a national home-buying agency, which offers exposure in major cities such as Los Angeles and New York. With a national account, the real estate agent will have to pay a higher commission per sale but will have a larger base of customers to advertise to. However, starting with a national account will not guarantee success; however, it gives the real estate agent an advantage if their marketing efforts include a higher ROI since more people will see their ads.


  1. How do real estate agents get more exposure?
  2. What are some examples of marketing strategies in real estate?
  3. How can I get real estate clients fast?

When you first start a home-buying agency, make sure you fully understand each state’s requirements so that you can comply with them. Also, make sure that you fully understand the importance of using eye-catching pictures, bold lettering, and attention-grabbing headlines to attract potential homebuyers.

While the internet provides many tools for effectively marketing your property, many things can help you in successfully marketing your realty website or blog.

A successful real estate agent marketing campaign begins with quality SEO.

  • The first thing you need to consider is a clear location identification on your website or blog.
  • This ensures that your site is easy to find when a user types in a city or town name.
  • Your maps should be clear, concise, and easily navigable.
  • Local Search Engine Optimization (SEO) helps you achieve this goal by improving the rankings for targeted keywords.

There are a number of different ways to optimize your digital media, including article marketing, press release marketing, blogging, and map marketing.

Since there are no physical offices for the agents, their online presence needs to be strong and visible. Online realtor directories allow for creating professional profiles that provide a background and a snapshot of the company. Additionally, these directories have links to websites, which automatically increase the value of your business. Whether you choose to use traditional media such as print, television, or radio or online media such as blogs, you can greatly improve your realtor marketing campaign by consistently updating your profile with useful, engaging information about your firm.

Once you have created a professional and effective profile, you can begin to engage in marketing strategies. One of the best ways to market your business online is through social media outlets.

As an agent, it is important to understand how to create a profile page that is search-friendly and which allows for linkbacks from their website to yours.

You can also use social media to connect with potential clients on a more personal level. You can blog, post videos and photographs, and create pages on your site that are constantly updated with helpful information to help prospects become fully aware of your business.

For those who prefer to utilize traditional forms of realtor marketing ideas, you can create press releases, hold online surveys, participate in forum discussions and hold promotional events.

Realtor blogs are an excellent vehicle to use when communicating with potential clients. These blog posts should be written in a conversational yet informative and professional tone. Realtor blogs are ideal for providing information about the current trends in real estate, trends that may affect the areas you serve, and trends that your clients would like to learn more about.

When marketing via social media outlets such as Facebook, it is crucial to use appropriate keywords when sharing information about your business. Your potential clients may have a different profile than you do, so make sure to use specific keywords to target them. It is also helpful to have a separate page on your website to share interesting information and news about your business. You should also monitor the discussions and comments on these social media sites and make sure you are using relevant keywords when posting your information. The more you participate, the more likely you are to attract new clients.

Marqui Management
Located in Allen, Texas Marqui Management is both a full-service reputation marketing and consulting firm. Our unique culmination of marketing and consulting allows Marqui Management to deliver unmatched services and unparalleled results. Visit our company profile page for more offers and information on services, case studies, careers and additional resources.

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