Reputation management, a term you might hear quite often, but what exactly is it and why is it so important? A quick search online will show you many different definition of what reputation management is, but none cover the most important aspects.
Are you aware that,
96% of unhappy customers don’t complain.
Because of that statistic, it’s more important than ever to take the negative reviews you do receive and get them resolved immediately. Online reputation management is more than removing negative reviews.
What Is Online Reputation Management?
Online reputation management or ORM is a way to protect brands (businesses or people) from negative online publicity. Reputation management is not just about how you appear in Google, but it is a strategic method that allows you to gauge/control the conversation about you or your business online.
To guard against these online threats we’ve developed a proprietary strategy that determines the nature of the attacks and its origins.
Our reputation management strategies include search engine optimization and public relations tactics with the intention of pushing down negative information from the search engines and out of public view.
The majority of people searching for you or your company will not look past page one of the major search engines like Google, Bing and Yahoo. With our help, we will create positive content and influence the search engines to control the first three pages of searches.
Why are search engines important in online reputation management?
Negative results that show under your name or company can dissuade potential customers from visiting your website or purchasing products or services from you.
Negative results ultimately deter the customer from you and cause them to choose a competitor that doesn’t have a bad online reputation. Search engines are mighty powerful in making or breaking an online reputation.
How long does it take to see results for reputation management?
Depending on the nature of your current reputation, we can decide whether there is a high volume of negative content and the sources which will determine how long it will take to see results from our online reputation management services.
Typically, results range from a few weeks to a couple of months, but in some severe cases it could take up to a year.
Managing online reputation’s is no easy task, it is complex and requires a lot of work on various websites, coding, writing, emailing, to create positive content that outnumbers and outranks negative results. It then can take weeks and months for the new content and keywords to rank higher in the search engines than the previous negative content.
Complete removal of negative reviews online.
Unfortunately, no matter what other companies might advertise it is not possible to eliminate every negative review. There are multiple ways to resolve reviews.
- A request can be made to the webmaster to remove the negative information. However, unless the reviews mention a person’s name directly or includes personal information, removal is not possible in every situation. The laws of the web usually side with the customer.
- An effort to resolve the matter directly with the customer can be made to remove or reverse the negative review. This will sometimes involve refunding the customer or just hearing their complaint.
70 percent of people whose customer service complaints are resolved in their favor will do business with you again.
Why Online Reputation Management Is So Important
If your reputation has been the victim of negative press releases or other forms of negative online media, the need for reputation management services becomes greater.
Not only does having a poor online reputation hurt your chances of attaining new customers but it opens you up for attack and becomes easier for unhappy customers to leave more negative reviews (which starts a vicious cycle) whereas a simple call or email could have cleared up their problem.
Reputation management should be implemented to help you maintain a real brand image, no matter if you are currently facing a critical situation or if you are simply taking steps to be proactive.
What are we doing:
- Impact on business reputation
- Performance Monitoring
- Request reviews
- Custom Reports and Analytics
ORM The Most Effective Way of Marketing
When most decisions are made by searching the Internet, it is important to note that:
91% of those searching online examined the reviews before the purchase and those who searched, searched for more than one review site.
Automate, Optimize and Protect
We provide a simple automated way to proactively get more reviews and distribute them across key review sites like Google, Facebook, and more than 200 industry-specific websites.
Our service automatically receives negative feedback, so you get an opportunity to fix the customer experience.
Monitor and Listen
As a business owner, we know that it’s hard to remember everything, so we monitor your review sites and any time we have positive or negative reviews we’ll let you know. It is important to follow reviews, but it is equally important to hear what your customers are saying about you online.
Every Business Needs It
Whether you have 20 reviews of five stars or you have a lower star review, every business needs an online reputation.
73% of consumers consider any review over three months to be irrelevant.
Other factors to consider are the emotion of your reviews, are they simply giving you five stars or is it a rampant section?
For your FREE initial consultation on how we can make this service work for you call toll free (888) 384-9424.