What Is SEO / Search Engine Optimization?
Every day, millions upon millions of people around the world use search engines to find information on products and services. However, most people generally only visit the first few results of the search, causing helpful yet poorly-ranked sites to go overlooked. Without top positions, your site could be forgotten as well. This is why it is vital to ensure that your site has every opportunity to be discovered.
As the Internet continues to increase in the number of users and websites dramatically, our companies face more competition every day. To keep our sites competitive and our ranking as high as possible, we must perform what is known as Search Engine Optimization (SEO).
Optimizing your site can considerably improve your page ranking in the major search engines. It is essential to understand that SEO is not a one-time deal; we must consistently perform these optimization tactics to continue to see positive results with our search engine ranking.
Search Engine Optimization (SEO) improves your website’s ranking in the search engines’ natural listings, thereby driving relevant, quality traffic to your site.
Advertising can be expensive – primarily when it doesn’t work.
According to the latest research, over 70% of users only click on natural search engine listings over a paid one when conducting a search.
Even when users search with intent to buy, 67% still choose a natural listing.
So it’s essential to include Search Engine Optimization in your online marketing mix. It not only helps bring relevant traffic to your site – but it also helps to build your brand credibility.
Why Is SEO So Important?
There are four choices that lead prospects to your door.
Did you know that your chances make 4 clear yet simple decisions which, under the right circumstances, will direct them straight to your website?
4 SEO lead generation strategy examples
They may seem obvious, but it’s these four choices which can mean the difference between flourishing demand and dwindling sales.
- They choose to use the Internet to find a specific product or service, to research an issue of interest or to solve a problem. More than 70% of the population use the Internet as a research tool in this way – that’s a potential 70% of your target market.
- They choose one of 5 or 6 major search engines on the Internet to launch their search. There’s Yahoo and Bing, but the most popular of these is Google, the search engine of choice for more than 80% of users.
- They choose a particular keyword or phrase as the basis of their search, trying to be as specific as they can. These keywords or phrases are a vital key to unlocking a plethora of qualified visitors to your website.
- They discriminate among the first 10 search entries on the first page of search results, with the first position accounting for 33% of all traffic. The positioning and wording of each entry will also determine their final decision as to which website (or company) most deserves their attention.
Pretty simple, hey? The problem is that, without realizing it, many businesses put up roadblocks in the paths of their prospects, right when they are making crucial buying decisions. And what a tragedy that is, because it results in some tremendous missed opportunities!
Think of it this way: because they took the initiative of using a good search engine to investigate something they actually want or need, these visitors are already 50 – 60% of the way toward reaching a final buying decision.
These are your ultimate targeted site visitors – more targeted than any newspaper reader, radio listener or TV watcher. They are real, serious buyers – the precise visitor you want knocking on your door.
In case you’ve missied it, SEO is short for Search Engine Optimization, and there is nothing really mystical about it. You might have heard a lot about SEO and how it works, but basically what it is is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google’s index.
There’s no trademarked or proprietary process involved in ranking your website higher in search engines are gaining quality leads and traffic. It’s all about uniqueness, relevancy, and authority. SEO is geared towards building those three things, which involve this simple four step process.
SEO Step 1 – Keyword Mining
Defining the keywords relevant to your business and offering can be as tricky as representing your brand. Our team of experts performs an extensive keyword analysis which you can then use to target your customers.
SEO Step 2 – On-Page Optimization
Engaging content is the key to customer acquisition and retention. Analyzing your content and optimizing it for your core products and services is key to the SEO process. We’ll also create new pages or amend existing ones to improve your site structure and optimize it for search engine exposure.
SEO Step 3 – Directory Submissions
Submitting your website to directories is time-consuming and often confusing. We make sure your website is listed in the most important and relevant sites on the web. Old methods were focused more on quantity of directories, but today’s alogorithm has penalized millions of sites exercising those SEO strategies.
For local SEO, you want your website listed on all the local directories and more importantly, you want to be listed with the most relevant and authoritative directories. This process can be tedious since there could be hundreds, if not thousands in your city. Alonge with the directory submission, you want unique bios and details about your company with revelant keywords, you do not want to simply copy and paste because this counts as duplicate content which results in lower visibilty of those pages ranking in the search engines.
SEO Step 4 – Link Building
Building your link popularity is a process. Marqui Management focuses on the quality, not quantity, of links to your website, thereby delivering relevant traffic and maximizing ROI.
While the quantity of inbound links is part of Google’s ranking algorithm, the search engines would rather see links from both relevant and authoritatives sites. A link from a well trusted website that’s relevant can be worth hundreds of thousands, if not millions of backlinks from irrelvant websites that rank poorly.
SEO Step 5 – Reporting
Monitor your search engine optimization campaign daily with our easy-to-use online reporting system. We can track results in real-time, making slight changes over time and adjust to what is working to help rank your website higher. Upon completion of on-page optimization our efforts are more focused towards optimizing off-page SEO.
Marqui Management ‘s Search Engine Optimization services are specialized in performing SEO services for small and mid-sized businesses. We can help you meet your business goals. Give us a call.
SEO is not what it used to be, in fact just two days ago Moz released yet another new algorithm which will completely change the way the entire SEO industry operates.
We’re not only experts in market research and keyword research and staying on top of trends but we’re a tech-innovative firm that focuses on utilizing every resource to our advantage including things like artifical intelligence and machine learning algorithms.
The Marqui Management SEO process
- We compile a keyword analysis to ensure that your site benefits from targeted traffic.
- We review your competitors to ensure that we understand your market
- We guarantee your site is thoroughly optimized for your keywords.
- We do link building and directory submissions, targeting sites that will be most beneficial to you.
- We monitor traffic and run ranking reports
How excellent is our SEO service?
Here at Marqui Management, we pride ourselves on our excellent one-to-one customer service.
- We’ve all worked client side, which means we know your pain and won’t leave you feeling like a small fish in a big pond.
- We specialize in meeting your needs regardless of company size.
- We object to unethical black-hat SEO techniques that spam the web and often result in permanent bans from search engines.
But really, we prefer to let the results do the talking.
For more information about our SEO services or products call and speak with one of our Search Engine Marketing Consultants at (888) 384-9424 or visit our local office.
700 Central Expy S #400 Allen TX 75013