Four Quick Tips For Designing Great Websites
On the surface, web design is meant to make your website look good and stand out. After all, beautifully designed websites do get a lot of attention, and people who come upon them tend to spend more time on their pages to take in every pixel of brilliant visual designers who put in their work.
However, to say that this is what web design is all about is another story. Looking good is a must, but with it comes functionality, accessibility, and ability to communicate everything it sells – be it a product, service, or advocacy.
Coming up with web design that works at different levels takes more than just an eye and a flair for aesthetics.
Here are four tips that can help your web design be as effective as you can make it.
1. Design Your Website With Users In Mind
Websites are created for users and visitors, so it’s only right for web designers to think of them when working on one. After all, users or site visitors are its target audience, and for that reason, you should always consider their needs first if you want your web design to be efficient.
Whatever they are looking for, a website must be able to deliver it in the fastest possible time, whether it is information about your product or service or simply entertainment through your content. Your entire site must be easy to use and navigate – if the opposite is true; every visitor you receive will be sent to another site.
2. Web Design With The Right Tools
Sure, you probably already use Photoshop, but there are many other tools – some free – out there that can prove to be quite helpful in your mission of creating an effective web design.
For example, Type Genius can help you imagine what a certain combination of fonts will look like on the site you’re developing. Working on a prominent logo on the site? You can run your logo with the Logo Lab, which will test it for balance and scalability and even offers suggestions on how to improve it. And when you finally have a prototype design, use Maze to analyze its performance and get real user insights.
3. The Power Of White Space In Web Design
Some people think that the white space when it comes to web design is nothing but “empty” space. The word implies uselessness, and white space is nothing but useless.
White space, also called “negative” space, may seem like empty space, but it plays a crucial role in providing great user experience. The white space between paragraphs, visual sections is an essential element in web design, as it prevents the page from looking cluttered, which is what it would be if text or graphics were compressed into it with little white space. It will be difficult to read the content, which will naturally haunt visitors.
4. Don’t Let Web Design Trends Dictate Your Website Design
There was a time when stock photography was all the rage in web design. For years, it has become an unwritten state for web designers to load pages they have been working on with stock footage, and the belief that pictures of men and women dressed in impeccable smiles make perfect smiles while pretending to be the center of a naturally appealing company.
They may have been at first, but pretty quickly, their insincerity began to skip the page, turning people off enough to get them out of the site right away.
The widespread use of stock photos is one example of a web design trend that a web designer should never sign up for in any way. Just think about the sites created with stock images on everyone, and how they must get by now when the ship that brought this trend has already sailed.
Web design trends are coming and going, and it’s up to you if you want your business website to ride them. Just don’t forget that they can get hot one day and go out of style the next.
Great Web Design Done The Way You Want
The tips above are just the tip of the iceberg when it comes to great web design; nonetheless they are a solid place to start. Apply them to your web design, provide users with a great browsing experience, and your business will eventually benefit from it.