6 Blogging Best Practices Sure To Improve Lead Generation For B2B Companies
So you know that getting more leads is important—but how exactly can you do that?
There are lots of ways you can increase the number of leads you get online, and one of the best of these tactics is to use a business blog. Unfortunately, we often find that many corporate bloggers aren’t taking advantage of this opportunity. We hate to see hard work not paying off, so to help you out, here some things you can do to help your blog start generating more leads.
1. Create Great Content
This seems like a no-brainer, but it is the key aspect of your blog that will attract new visitors to your site and encourage them to return.
By creating content that is educational and useful, you can build an audience for your blog which will generate more leads.
2. Answer Your Visitors’ Questions In Your Posts
Many B2B organizations receive the same questions, at the same point in the buying process, from most of their prospects. Instead of waiting around until your visitors have questions, why not answer them in advance so that the information is already available to them?
Providing the answers to common questions can increase a visitor’s trust in your company’s expertise and help them become a lead.
3. Track What Your Prospects Comment On & How Often They Come Back
Many marketing automation and blogging tools allow you to track your commenters and what they have said in response to your posts. This not only shows which topics in your blog are the most popular (allowing you to create more of the content your readers want) but also allows you to hone in on the subscribers that are most engaged for future conversations.
4. Establish It As A “Go-To” Resource
On our blog/ business journal, we don’t just write posts with information we think our subscribers need to read. We also provide links to valuable resources from other sites that we think they should know about. Don’t be afraid that providing your subscribers with additional information from other locations will cause them to click away from your site.
Establishing yourself as a resource for critical information, whether it is your own or not, keeps you front of mind as the place to go for your subscribers to educate themselves.
5. Promote Your Posts Through Social Media
A lot of the leads we get through our blog have actually arrived at our site through social media. When we write posts, they are simultaneously posted on our social media accounts so that the content we provide can be found quickly and easily by a wider audience.
6. Use It To Increase Your Organic Search Rankings
Blogging is a great way to enhance your search engine optimization (SEO). Search engines love new content and giving this to them can help you rank higher in their search results. Getting found organically more easily is an important way to drive new leads to your website.