What Are The Top Digital Marketing Tools?
In today’s rapidly changing tech space, even the most technical marketers can face confusion and indecision when trying to evaluate which tools their teams need most. Today’s top tools for digital marketing make matters more complicated since different tools can serve different marketing functions, your toolset needs to evolve in tandem with your marketing strategies. Don’t be lured in by the tempting “bells and whistles” that some marketing tools sell themselves on – it’s always better to focus instead on the features that make your most essential marketing tasks easier to carry out.
With that in mind, we’ve gathered a short list of the core tools that every multi-tasking digital marketer needs to stay competitive in their industry.
1. Content Management System
Now that the web has become more fragmented, and audiences are engaging with businesses and brands via a variety of channels, it’s more imperative than ever to have one agile tool to manage and even syndicate your digital content. This includes your company’s website, social media, email campaigns, and mobile sites.
In addition, there has been a growing recognition that web content management needs to rest with marketing teams, not IT departments or agencies. Next-generation CMS, including Marqui Management, make publishing web content faster and more efficient, and with SaaS models, deployment time is rapid, and users can access the software through any internet browser.
Also, with a next-gen CMS developed by Marqui Management, non-technical users can be empowered to manage their own web presence, using simple page editing tools, flexible page templates, digital asset libraries, version controls, configurable user permissions, staging environments and more.
With some SaaS CMS, designed by Marqui Management, users can also enjoy the benefits of both technical and marketing support, so there’s always a dedicated expert ready to help you.
2. Email Campaign Manager
Far from dead, email is still one of the most efficient and effective ways to engage your customers and prospects. Email plays a fundamental role in attracting new customers, nurturing leads, maintaining loyalty, along with driving customers to purchase.
Leading email campaign managers will have easy-to-use email editing tools, lead scoring, subscriber management, landing page builders, drip campaigns, along with tracking mechanisms for bounces, opens, click-throughs and conversions. It’s never enough to send out an email campaign; you need to be able to measure your results as well!
3. Web Analytics
The importance of analytics cannot be overstated. Analytics tools can provide the deepest and most relevant insight into the success of your digital content, web design and structure, and email campaigns.
The ability to track and measure every single web marketing activity, from the simplest email to the most complex campaign, is what sets digital marketing apart from a more traditional, non-measurable type of marketing. The good news is that the best next-gen CMS will have analytics tools built right in.
What Tools Do Digital Marketers Today Live & Die By?
Now that you’ve gauged our list of the top three digital marketing tools, you’re probably hungry to try some of them out for yourself. Good!
Thankfully, companies today don’t require much information to get you started with a free trial on how their product works and get your feet wet with some of this new technology.
Luckily our team has been finding the cost to be worth the time saved. Of course, there are a ton of other online tools out there that didn’t make our list. What digital marketing tools could you swear by? Anything you wish existed but is not currently out there yet?
Are there any other tools that your organization just can’t live without? Share them with us below in the comments!
Also, if you’d like to know more about how Marqui Management’s next-gen CMS development services, email campaigns or web analytics, please feel free to contact us.