Ideas & Breakthroughs Fueled By Decades of Combined Experience
Marqui Management was established on the notion that we could help companies succeed by bringing them professional, honest advice and an external perspective on their business.
Finding good talent, embedding it in clients, and unleashing a critical and skillful eye remains a pillar for Marqui Management since our inception.
The analysis and perspective created by this talent can be found in the case studies, white papers, and thought leadership produced by our people in our business journal.
In these reports, you will find intelligence information about beating the latest sophisticated cyber attack, how data science can squeeze new streams of income from industries under siege, why an agile approach is key to software development today and everything in between.
So whether you are a C-suite executive who needs to think differently about how to integrate emerging technologies, a potential customer looking for a new business partner, a company looking to invest, or a local business in search of the latest ideas and breakthroughs, we have the insights you need.
Featured Case Studies
An established car distributor acquired an independent group of 14 dealerships with a similar range of franchises. The acquisition went smoothly. The old top team left, and the new dealerships were headed up by a senior manager (Mike) from the established distributor. The distributorship had a well-established devolved culture in which general managers were given a broad set of annual targets to achieve. How they did this was up to them. Mike worked to the same ethos. Within three months it was obvious that 4 of the newly acquired dealerships were all were grossly under-performing. Two were quickly sold off. […]
A once fast growing electronics company had experienced a sales plateau. The Managing Director (MD) had serious doubts about the company’s ability to make any significant profits to finance the next necessary big step in sales growth. He felt the company was lucky as it had a great set of quality products, but the competition was beginning to catch up. Historically, the company had developed a technical culture in which everyone was focused on quality in all products and service. However, this costs the company dearly in reduced returns. The next steps in market development were going to be costly, […]
The owner of a family company with a direct sales force of 64 salespeople asked us to review their selection process. They used the good old-fashioned “feel” in which they had great faith. Recently, a non-executive director pointed out that there was a considerable difference in the sales performance within the sales force and therefore, he believed that the selection procedure was not discriminating well enough between those who could do a reasonable selling job and those who were the superior performers. The company had tried several different incentives and motivational packages over several years with no noticeable effect on […]
5 Steps For Properly Protecting Your Brand Identity Having a unique logo created for your company is an exciting moment that should be celebrated. However, you should hold the champagne bottles for now. In order for it to become your official logo, you’re going to need to file for a trademark. This can be a complicated process, which is why you need to understand every step. 1. Do You Need To Trademark Your Designs? If you’re looking to lead your business to new heights, you’re probably spending quite a bit of money on the latest marketing trends and methods. This […]
4 Creative Branding Strategies To Help You Stand Out From The Crowd In today’s overly competitive digital marketing landscape, you need more than just an awesome product to stick out. You need to invest in a holistic approach to digital marketing, providing exceptional user experiences and building strong relationships with customers. Above all, you need to build a recognizable and authoritative brand presence. Here are a few key areas to focus on to differentiate yourself from your rivals. Focus On Value-Add Marketing Today, to sell your products, you first need to build strong and meaningful customer relationships. And, this is […]
6 Marketing Trends That Are Reshaping Ecommerce There is an important distinction that needs to be made, regarding fads and trends. Namely, a fad is something ephemeral, something that just comes and goes. Trends, on the other hand, are important and concrete. They don’t really go away, they just evolve, or become part of the inherent structure behind something. In other words, fads you can ignore, but trends need to be studied and implemented. This is perhaps most apparent in marketing, especially in the eCommerce world. Marketing itself is a fast acting and fast-changing realm of business. Constantly evolving, shifting […]
Breaking The Negative Stigma Around Vulnerability A relatively recent study by Berlin Cameron in partnership with Ellevate Network gathered insights around vulnerability and found that, 58 percent of people polled perceive vulnerability as authentic 37 percent perceived vulnerability as relatable Only 4 percent thought it showed weakness Not to mention, 96 percent of respondents felt that they could learn more from a leader who shows vulnerability than from one who does not. At a recent “Two Pizza Rule” sales team meeting, I shared an email with my team that I sent to a personal client. I did so to simply […]
The Incredible Power Of Email As A Communications Channel According to my grandparents, there was never any shortage of colorful characters on the political scene in New York. I’m told none was more engaging than Mayor Ed Koch. Koch presided over a city in transition, with factions representing every niche in this very diverse city demanding his attention and support. No elected official had more on his or her plate to deal with. A vital part of the love affair the city had for this mayor was his unflappable demeanor and candor in dealing with the myriad crises that came […]
The Marketing Statistics & Definitions You Need To Know To Be Successful In 2019 Are you a business owner? Do you have a website? Do you want more visitors visiting your website on a daily basis? Implementing social media marketing, search engine optimization, mobile marketing, email marketing, video marketing, are a few among many of the marketing methods that can help scale your business in 2019. Digital marketing is an integral part of having a successful business in today’s competitive landscape. Because an increasing number of consumers are utilizing the Internet to find different products and services that they may be interested […]
When Is The Right Time For Your Team To Receive Another Professional Training? Professional training is the essence of running any successful business. Your team can’t achieve much if they’re not trained and equipped to handle everything the job entails. Of course, everyone knows that professional training is obligatory whenever you take someone new on, but your employees can forget a lot of things if their skills aren’t refined. This is where the question of “when” arises. More importantly, it’s important to know how to implement another professional training session. They’re not new to their job anymore, it might just […]
In 2016 a little-known company from Boston called “PMS Bites” pitched an investment in their company to the sharks on ABC’s Shark Tank. PMS Bites are healthy morsels with herbs in them that help to alleviate PMS symptoms. Judge Kevin O’Leary, aka Mr. Wonderful, said, “the downside of naming it PMS Bites is… I’m a guy but by calling it PMS Bites, I’m not going to buy that… you cut the market in half!” This sentiment was repeated by other sharks and ultimately they all passed on investment. Problems with this sentiment are plentiful. Take the popular startup wisdom that […]
What Is Brand Equity? And Why Does It Matter More Than You Think? Brand equity is basically how consumers identify a company, product or service. What you want your company’s brand to be is one of the most important marketing decisions you will make. The brand gains value when it is recognized positively by customers. This process of recognition is called “brand equity.” Brand equity describes both the values of the brands as well as the brand’s components. It involves the monetary value and market awareness while keeping in mind the consideration of the product value. Branding has a significant […]