10 Important SEO Tips For Better Rankings
Google continually updates its SEO algorithm, which means individuals and businesses need to stay up to date with the latest happenings to ensure their website remains at the top of rankings.
By optimizing SEO content, your website appears more often in search results. Since there is a lot of competition, you need to ensure your SEO strategy is on point. If you play your cards right, you benefit from an increase in traffic, lead generation, conversions, and sales.
If you feel you can do better in terms of your SEO strategy, then there are plenty of tips that may do wonders for you in the long run. But which tips can work best for you and your website in particular? To aid you in your cause, here are the most important SEO tips you must know.
1. Focus On Keywords That Matter
Enough emphasis cannot be placed on the fact that you need to select the right keywords. Choose the right words for which you want your content to show up for. If you sell electronics, find out what words people search for, and choose the most common one.
The best way to find out about what people search for is via the Google Keyword Planner. The tool is free, and it gives you an idea to decide whether a particular keyword is worth your time or not.
2. Do Your Homework About Your Competition
Once you have the right terms and phrases you want to focus on, do your homework about your competition.
While in recon mode, your browser’s Incognito, Private, or InPrivate mode will be your greatest ally. In this mode, head to Google.com. The purpose of doing so is to prevent Google from using your search history to affect the results you get.
Enter the terms you wish to target in Google and see what results you get — ignore the ads. The top 10 results are your competition, study their content to understand their strategies. See how you can improve and add value to what is already available online.
3. Come Up With Creative & Unique Content
After understanding your competition, come up with unique and excellent content. Agreed, this is not easy to pull off, but it is important. No matter how difficult the task at hand may be, you need amazing content to succeed.
Offer factor clearly sent the message to their customers about the summer sale right on their home page. The message is clear, and which woman doesn’t like to hear the name “sale”? This is an example of attractive content.
Whether it is an e-commerce page, landing page, or a blog post, it needs to be the best. Google and your audience may not give your content any importance at all if you fail to do so.
The good thing about content is that you are not restricted in any way. You can be as creative as you want, just make sure not to copy ideas off the internet.
4. Write Like A Human
Your content is of no use if it seems like a robot has written it. Write amazing stuff, but do your homework regarding what people are interested in so that you can incorporate it in your posts.
5. Incorporate Internal Links
If you do not give your content enough importance, why would anyone else do the same? Why should anyone care at all? For this reason, it is always a good idea to link SEO content internally on all pages throughout your website.
You may be required to revisit older posts and edit them to include links to new and previous content, but it is worth it.
6. Get External Links
Apart from linking SEO content internally, it is always beneficial to get as many external links as possible.
With external links from other websites, Google gives your website more authority. So if your blog has multiple external links, it determines that the post is good.
One of the best ways to acquire external links is to come up with great content. However, you still need to build links. Communicate with website owners to ask for links. To get better results in acquiring external links, you will find some really handy tips right here.
7. Remove Elements That Slow Down Your Website
Believe it or not, page load time is really important. If your website’s loading time is higher than what is acceptable, fix the issue pronto.
To improve page load time, remove all non-essential elements. This can include things like flash graphics, large images, music players, and unnecessary plugins.
8. Regularly Update Your Website
Websites with dynamic content perform better than those with static content in terms of rankings. This should explain why directories and blogs, like Wikipedia, perform so well on search engines, as they are updated constantly around the clock. Of course, that’s impossible to pull off for your website, but you should update it regularly.
9. Ensure Your Website Is Indexed In The Search Engines
A lot of search engines locate and index your content automatically, but you can’t count on them entirely.
You want to be certain that search engines like Bing and Google crawl your website, making it easier for people to find you online. In this case, you can request search engines to crawl your latest post manually, just to be on the safe side.
10. Don’t Ignore Mobile-First Indexing
Mobile-first indexing is when Google considers the mobile version of your site to be the primary one.
If you do not have a mobile version of your site, there is nothing to worry about, as the desktop version will still be used. Do keep in mind though that if your site is not mobile-friendly, your rankings will take a hit.
Remember, user experience is everything, and if they can’t access your website properly on their mobile devices, then you may lose them to your competition. Considering the fact that 63.4% of the internet consists of mobile users, you can’t risk not having a mobile responsive site.
The tips mentioned above are a few of many others that can incorporate into your SEO strategy for better results.
If you are starting out with SEO for the first time, you should spend time to learn as much as you can about SEO.