The 5 Pillars of Social Media Marketing
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Social Media Marketing

Social media marketing is the process of promoting your business through social media channels. It is a powerful strategy that will get you links, attention and potentially massive amounts of traffic. This is a low-cost promotion that can bring a large number of visitors and create loyal customers that will return to your site again and again.

Tips on Interacting With Your Customers Online

Social media marketing has the potential to create visitors, leads and customers for your website by establishing contacts and publishing your content on different social media sites, which is an easy way to market your products or services.

Social media marketing plays in the online community by referring to the creation and distribution of content and other messages using some form of viral marketing. This can be anything from creating content that gets bookmarked, setting up a popular Facebook page or posting videos on YouTube.

Online communities also play an active role in social media marketing where customers interact with each other to share their experiences and thoughts.

Connect with Customers Through Social Media Marketing

The Five Pillars of Social Media Marketing

1. Identity-based interaction

Identity-based interaction is basically the declaration of your identity, who you are and where you can be found.

The online identity should be the one on which the customers can rely. Here, there is very little interaction outside of your own declaration, but this becomes critical in defining how users can benefit from your marketplace. Recently there has been a lot of websites that concentrate on this particular idea.

2. Association-based Interaction

Association-based Interaction is where customers have an opportunity to associate themselves with your business.

An association based interaction campaign can be established through different social media networks like Facebook or through social bookmarking sites. When the customers are satisfied, then they proudly wear the logo of your company thus giving you free positive publicity.

One of the most explicit forms of allowing for this ability is through social bookmarking sites. Keep in mind is that social bookmarking must be made accessible to handle for the customers on the site.

3. User-initiated Conversation

User-initiated Conversation happens when the end users initiate the declaration, questions, and queries and you respond.

As you are on the responding side, you have to be precise, quick and correct in handling whatever comes to you from the user. You are directly involved with the users, which are your potential customers.

Provide them with useful answers.

There are many community sites dedicated to user-initiated conversations, such as Yahoo, Google, and WikiAnswers.

You can also get directly involved with your customers through your own website. This is your opportunity to be there and communicate with them so they can see that you are knowledgeable and pleasant.

4. Provider-initiated Conversation

Provider-initiated Conversation is an excellent way for you to find out what your clients think of you and whether they like or dislike your product.

This shows whether or not your services or products are satisfying your customers. This particular conversation is directly between you and your customer, which means they can say whatever they would like to about the service they received from you.

When a customer spends time and energy giving your company feedback, that means that they were either very pleased or very unhappy. Feedback can play an active role in helping you improve your product and attracting more loyal customers.

There are social media websites through which you can communicate with your customers online, such as Facebook, Twitter, Instagram and LinkedIn (to name a few).

5. In-Person Interaction

In-Person Interaction is all about interacting with your customers face-to-face. Communicating with your customers online gives you an edge, but interacting with them in person when possible will usually garner better results.

Relationships among the customers are built when you understand their thoughts and respond to them in a better way. Input and feedback play an active role, but communication and collaboration are vital when talking to your customers online.

Be alert and responsive to them because they greatly appreciate your attention. This will build confidence and a level of trust with them which will grow your reputation through word of mouth. This can ultimately create a community based on a few relationships. Always be available.

Social Media Marketing Tips: Final Thoughts

It is a reality that social media networking and marketing is growing and is not going anywhere. Social media can have a severe effect on your brand and must be a part of your overall marketing campaign. It helps people learn more about the customer relationship, and it helps you benefit from your interactions with your customers.

Social Media Marketing can be one of most successful ways to make you and your brand are known to a vast majority in a limited time period.

Michele Thompson
Michele Thompson is the Director of Operations at Marqui Management, an author, entrepreneur and finance coach. She has over twenty years of experience in mortgage banker finance, global investor services, real estate and debt consulting. Coupled with her advanced degrees she drives to help new and existing businesses to reach their goals. Connect with Michele via social media or her website here @ Michele Thompson

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