5 Ways Social Media Marketing Helps Boost SEO

Like it or not, social media is here to stay. It is the basis of how most people spend their free time and interact with each other. Despite how the media perceives this, social media isn’t all bad. It’s brought a lot of good to us, as it lets us keep in touch with others more easily, as well as helping us discover many new and interesting things. Some would even argue that social media is the reason for bringing whole communities closer together.

When it comes to business, social media has opened up many new marketing doors. Now it’s easier than ever to reach your target audience and increase your sales. As well as that, it’s much easier to improve your SEO. When you’re on social media, people have a much easier time reaching your company, getting involved, and searching for your business. All of this helps them feel closer to you and encourages them to interact with you online.

In the eyes of search engines, you are then perceived as a trusted and valuable source. The higher your quality and the more people like you, the better your rankings. If you know how you can harness the power of social media fairly easily.

1. Building An Audience

As it was already mentioned, now it’s easier to build your audience than ever. After all, you know exactly where to look to build the popularity of your brand and business. Different social media platforms attract different people which means you’ll also be able to narrow down your target audience.

So, if your goal is to become a known expert, and you only want to post more serious things and attract serious customers, choose LinkedIn. This is a true business network filled with people who want to learn. They’ll be interested to know how things work and will absorb all the valuable information you have to give.

If you aim to attract a younger and more engaged audience, look to Instagram. This is the social media platform of younger generations. Make sure to include a lot of aesthetically pleasing pictures and to post regularly.

Facebook is ideal for those looking for the average person above thirty. It was once used by all, but it seems to be recognized as the “old people” network among youngsters now. Still, Facebook is very useful and even has tools to help you narrow down your target audience.

Whichever network you choose, remember that regular social media presence is a must. Without consistency, people won’t rely on you much for the information. Building an audience online is also very suitable for raising brand awareness.

2. Easy Reach

One important thing to remember about social media accounts is that they show up in Google searches. This means that if you have content across your social platforms, your users are more likely to find you and increase your rankings along the way. The more diverse your content is, the better.

If they’re looking for a certain product or promotion, your website can come up. Those searching for inspirational quotes and cute pics will stumble upon your Instagram profile. Users who want to stay informed and like reading serious articles will love your LinkedIn account.

Wherever you turn, someone will stumble upon your name and your brand. If they’re enticed and impressed with what they’ve read, they might even decide to visit your main website. Whether it’s to do business or be more informed about who you are, it doesn’t matter. The important thing is that people are involved and clicking. A firm that’s easy to reach and find on Google thanks to their social media profiles is a firm that has high SEO rankings.

3. More Partnership Opportunities

Partnerships are a great way to increase your sales and your rankings. As well as that, they can be the key to improving your business in an overall manner. It’s also very empowering to have people see that you’ve partnered up with someone else.

This can increase positive brand mentions for both firms, bringing you both better rankings. What’s more, this is an opportunity to create something amazing together that everyone will adore. Take this chance to complete a huge fun project that you wouldn’t be able to finish by yourself. That’s bound to impress your audience and have people talking (and searching) about you.

Social media is grounds for some unconventional partnerships, as well. If you want your firm to be searched for and mentioned more, all you have to do is partner up with an influencer. An influencer is someone who already has a lot of followers and fans. This way, you don’t have to build up your authority and trust on your own; you can “borrow” someone else’s.

4. Link Potential

If you increase the number of links leading to your site, you’re bound to get more visitors and, thus, better rankings. Social media can be very fertile grounds for this practice. That being said, it’s important to know what you’re doing. Just posting links that don’t make much sense but are essentially click-bait will not result in high conversion rates. In other words, users will click on the link, see it’s useless, leave, and thus flunk your rankings.

The key to harnessing link potential on social media is to entice the user. You need to make the link relevant and related to the subject you’re talking about. For example, your social media post can be just the beginning or preview of an article on your blog. Then, underneath, you can direct your users to your website to help them find out more.

In Australia, link potential on social media is highly recognized. Of course, not many business owners understand how to use it.

By hiring someone, you ensure that you don’t mess up anything regarding your links on any social media post. Thus, you can easily be perceived as an expert and build your authority in your field of work.

5. Helping Promotions

Promotions are only worthwhile if people are informed. What better way to inform them than through the many social media channels available? If used right, promotions and social media can skyrocket your SEO rankings in a very short amount of time.

First, you’ll need to come up with a good promotion. It’s best if you only have promotions from time to time, as that will give them more meaning and value. Having too many promotions lowers the quality of your business and makes people think they can have your item on sale whenever they want. You need to make them think that this is the one and only chance they’ll have for a discount.

Now that you’ve got that step figured out, you need to advertise your new promotion as much as possible. Social media will have you covered. You can practice using paid social media to reach more users, too.

With advertising done, your promotion will have an even bigger effect and impact on your users. You’ll double your sales and interact with users on social media platforms all at the same time. Most importantly, so many users will visit your website without bouncing that your SEO ranking is bound to improve.  Of course, for this to work, you’ll need to make sure your website is up to code.

Conclusion: Does Social Media Impact SEO?

Social media not only has the power to bring people together, but it also has the power to bring people and businesses together. Through social media, you’ll be able to gain a deeper understanding of your audience, as well as to gain a lot more customers and increase your rankings. Technology is here to stay, so you should embrace everything it has to offer. Use all the potential of social media today and build yourself a name with the tools you have.

Nick Brown
Nick is a blogger and a marketing expert currently engaged on projects for Media Gurus, an Australian business, and marketing resource. He is an aspiring street artist and does Audio/Video editing as a hobby.

SEO: Search Engine Optimization

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