Web traffic is the amount of data sent and received by visitors to a website. This amount necessarily does not include the traffic generated by bots. Since the mid-1990s, web traffic has been the largest portion of Internet traffic.
The Most Popular Strategies for Getting More Website Traffic
Organic search traffic isn’t going to last forever. The internet is changing and growing. What is website traffic exactly? Organic search traffic stems from user behavior on the internet—organic traffic results in more engaged and regular visitors.
Natural search traffic requires tracking analytics to track visitor behavior.
Tracking analytics tells you where your traffic is coming from and how often.
- With web analytics, you can establish a baseline of traffic to improve over time.
- With web analytics, you get to plug in the tiny holes in your overall marketing plan.
- Web analytics is the backbone of your website analytics plan.
How is this traffic measured?
By the numbers–on web metrics. Google Analytics provides web analytics to tell you how much traffic you’re getting, how it’s being distributed, and how much time is spent on each page. Traffic is measured by how many clicks an individual user clicks on your advertised link or search query. You can also look at the performance of your keywords, your ads, your landing pages, or other elements of your site. All of these things can be seen by accessing the Google webmaster tools section.
Organic search engine traffic results from user behavior. It isn’t driven by paid advertising campaigns, banner exchanges, or other paid strategies. Paid strategies are great for making money with traffic, but they don’t provide you with a sustainable solution that will grow with your business over time. Paid traffic creates its problems.
Organic traffic results from real user intent. Organic traffic has a clear goal: to find your website and bring visitors to make sales. It’s not an experiment. Paid traffic isn’t driven by the number of visitors but by the number of buyers. It may get visitors to your website, but it’s unlikely they will convert into paying visitors.
Pay-per-click marketing can create an organic influx of traffic, but sometimes it’s not the right approach for the budget. Paid traffic gets potential customers from search engines, article directories, blogs, and social media sites. These sources aren’t effective because search engines have systems that filter out spam and potential scams. They also track where visitors come from, which can be inefficient if you’re trying to increase traffic to your website using paid advertising.
Your website’s lasting sustainable marketing strategy involves organic search engine visitors, which are targeted and willing to spend money.
- They are seeking what you have to offer.
- They are ready to spend money.
- This traffic type can be the difference between bringing in new visitors to your website and bringing in new customers.
- And it can happen very quickly.
If you focus on attracting quality traffic with your pay-per-click campaign, it can happen within days.
One of the best ways to create organic traffic is to create content that people want to read. The content should be rich with relevant keywords so that search engines pick it up.
Once you start getting organic traffic from search engine results, you’ll soon find that people visit your site on organic terms. That’s the key to successful brand building online. You need to attract and convert traffic to your website that is ready to spend money. So focus on driving quality organic traffic to your site.
Another powerful online marketing strategy is paid to advertise. Paid advertising allows you to advertise your product or service to a specific group of buyers. You can target people who are ready to spend money. With paid search engine results, you can send them information about a great new opportunity that is just waiting to sign up. Or you might want to send them an email that offers some free reports or free eBooks.
You can also use analytics tools such as Google Analytics SEO. These tools will show you exactly how many people are visiting your website. They will also tell you what traffic types are coming to your website and why they’re there.
By tracking your paid traffic, you will see where most of your traffic is coming from. You can identify what keywords are working for you. You can also use your tracking software to see how much time is being spent looking for specific keywords and then choose more specific keywords that will bring in the traffic you want. Using paid traffic sources is a great way to increase your traffic, but it will only work if you invest the time needed to find the keywords that will work for your business.