Long–tail Keywords & Keyword Suggestion Tools
For someone who is new to the game, finding the right keywords to fuel the blog and convert customers can be a real challenge.
Especially, if you are on a tight budget and can’t afford a paid SEO tool that could help you plan and execute your marketing campaign.
But it doesn’t necessarily mean you should go in blind and hope for the best.
There are plenty of free solutions you can resort to when looking for juicy long-tail keywords. And even though they have some drawbacks, you can still yield solid results and get your business moving forward.
Keyword Niche Finder
Before we get started, you need to make a list of your seed keywords that you are going to use as a starting point.
Seeing that you can’t really study your competition well with free tools, your best way to go would be to do it on your own.
That list should contain the main terms that you associate your business with. If you are a real estate agent, you probably want to include keywords like ‘rent a house’, ‘houses for sale’, etc.
Of course, you know your niche better than myself, so those are just some examples.
In case you are lost and not sure what keywords to pick, feel free to check Keyword Niche Finder.
This tool gives both suggested niches and related keywords for each of them. You also get an estimation as to how often this or that keyword appears in the given niche.
Which is a nice indication even though not very accurate. The blurred out column is supposed to show Monthly Search Volume estimates, but this feature is available only for paid users.
Not every free-access tool can boast frequency comparisons, so this one is not too shabby.
Use it to get inspired and grow your keyword list.
Try to keep your keywords short, up to 3 words. And make sure you covered all of the services you provide. Or, at least, those that you want to promote now.
And if this is not enough for you, you can always fall back on Keyword Shitter.
It’s very easy to use and can generate thousands of keyword suggestions. Keyword Shitter owes its remarkable productivity to Google Autocomplete that is mined each time you do a search here.
You enter the keyword and hit the start button.
And unlike other tools, you can leave it running for hours, and it will still keep pouring suggestions.
Just to make your life a bit easier, the tool has two filters to whitelist and blacklist keywords from the selection. An indispensable feature for this number of keywords.
You can export the results once you have enough of them:
There is a lot of stuff here you might not need, but, from time to time, it can produce some ideas you never thought of. So don’t forget to bookmark it!
Done with your initial list? Let’s move on to the next step!
Keyword planner has been around many years and it still a solid marketing tool. Yes, it has its flaws and is devised primarily for advertising.
Nonetheless, it can help you get some valuable insights into what is going on around your niche and back up your marketing campaign with some data.
First of all, for those who never used this tool, you are likely to see this page which prompts you to create an ad right away and enter your billing details.
Quite a discouraging step for newcomers. But don’t worry, it’s not a compulsory one. Click ‘Skip the setup instructions’ link to sidestep the onboarding process:
I’ve seen people going around in circles with this issue and even creating new Google accounts. So this simple tip should save you some time.
Now that you are in, go to the Keyword Planner tool and enter your seed keyword. I will use “real estate” keyword as an example.
The cool thing is that you can choose the language and the country. And I got nearly 900 keyword ideas for my term:
Note, you can enter more than one keyword, so this list can be a lot longer.
As Keyword Planner is part of Google’s toolset for ads (like I mentioned before), you will see rather ads-related data.
For example, the competition column indicates how many people are bidding for the keyword. And doesn’t include ‘organic’ competition.
But I think you can agree that they are closely related in many cases. So this information is something you should pay attention to.
My word of advice is don’t go for highly competitive keywords even though they might seem promising searches-wise. Chances are you will lose this battle.
You are better off picking low competition keywords with a decent amount of searches. This way you can be more or less sure your efforts will pay off eventually.
As you may have noticed, the list in the screenshot contains keywords without our seed keyword. Which means they are related to this niche. If you feel like they are up your audience’s street, don’t hesitate to add them to your main list.
One annoying limitation that does make you want to purchase a paid tool is the range of monthly searches. The difference between 1k and 10k monthly searches is significant, to say the least. Let alone 10k and 100k.
The thing is Keyword Planner groups similar keywords into one.
The accurate data is available for those who actually run ads via this tool.
Go through the suggested keywords and take the ones that:
- Have to do with your business;
- Not highly competitive;
- With a reasonable amount of searches (something worth targeting).
If everything’s done right, your keyword list should have grown bigger.
You probably saw this meme on the Internet where “last christmas” search popularity goes slowly up towards the winter holidays, and with the wording “So it begins” on it:
And despite the fact that it’s being used as a joke, it’s a great example of how important and game-changing trends can be.
Knowing if the keyword is losing its relevance can help you create an effective marketing campaign and avoid unpleasant surprises.
Better safe than sorry, right?
The graph you see in the screenshot is from another Google’s tool called Google Trends.
As in Keyword Planner, you can choose location, language, but also specify the search area you are interested in. Like YouTube, if you create video content.
If you are wondering what the number on the left stands for, it’s a popularity score on a scale from 0 to 100 (higher = better). So among all keywords, ‘last christmas’ is insanely popular in certain time windows.
And if that influx of interest is regular, you are dealing with keyword “seasonality”. Timing is crucial in content creation, so make sure you promote or create content when the need for it is there.
Scrolling a bit down, you will see another report, which is “Interest by subregion”:
In other words, it shows how popular your term in specific parts of the location you chose.
Quick tip: include that location into your keyword if you are running a local business. It should increase your chances of ranking higher.
Based on the Google Trends’ data, you can gauge if this is the right time to target specific keywords.
Answer The Public
As you remember, the keywords on your list are just a starting point. You need a more sophisticated approach to ranking on Google and attracting customers.
So now it’s time to do some long-keyword magic.
Because the type of keywords we use to look for something on the Internet is predominantly long-tail keywords. Long-tail in terms of remote relation to the main query, not in terms of how long it is.
But yes, long-tail keywords are usually 3 or more words long.
To give a quick example, “how to rent a house for vacation” is a long-tail keyword related to “rent a house”.
The “how to” and “for vacation” are what the long-tail keywords are about. They are most often a precise query and require a precise answer.
And to find this kind of keywords is a perfect task for Answer the public tool.
What it does is give you a bunch of long-tail keywords based on the entered seed keyword. Pretty straightforward.
But what I like the most about it is that you have different types of long-tail keywords.
They are quite simple, yet very effective if you want to put yourself into your customer’s shoes.
By studying them, you can extract some useful takeaways and have a better understanding of what your potential customers are interested in.
Questions can be easily turned into an awesome topic idea for your blog. The same goes for Comparisons and Prepositions.
By default, you will see a visualization, but you can switch to raw data if that’s more convenient for you.
Your goal here is to figure out what you can break down in an article (if you have enough expertise or not) and if that article is going to bring some business value.
With the information in mind that you got from the other tools, run the keywords from your list through this tool and see what it has to offer. There should be no shortage of great long-tail keywords you can create your content around.
What Makes A Great Long-tail Keyword?
Finally, you are at the last stage of your long-tail keyword research using free tools. You have an extended keyword list on your hands. So what’s next?
Do you target them all without exception? Seeing that they’ve made it to the end?
You need to have a clear understanding of what exactly people expect to find when they search for each of your keywords on the Internet.
Ask yourself questions like:
- Would they be ready to buy?
- How easy can this article convert readers into leads?
- Is it worth the effort?
- How competitive is this keyword?
Check your keywords manually in Google. See what other people already came up with, what kind of content they think is ideal and figure out if you can do better than that.
If it worked for them, it should work for you as well. All in all, SEO and marketing in general are about learning from others and being able to adapt.
Even though paid tools make your life a whole lot easier, free solutions can still be helpful in executing your marketing campaign.
One way or the other, they can be a great addition to whatever toolset you are using right now.
With clear guidelines to follow, you can discover some cool long-tail keywords that should boost your traffic.
As the SEO niche is expanding at a crazy pace, new free tools come out on a regular basis. So stay on top of things, learn how to get the most out of them, and start taking actions now.